DockBlocks
Proposed campaigns across lifecycle stages and outbound sequences. Built on the lifecycle map and current Brevo automations. Live sends are verified operational; proposed campaigns are TBD pending Brevo consolidation and sequence validation.
What goes out and when. Broadcast campaigns and scheduled sends only. Anything that fires from a person's own behaviour is on the lifecycle map, not here.
| Date | Send | Audience | Delivered |
|---|---|---|---|
| Jul 3 | July 4 promo (dock-blocks.com) | All Leads and Potentials | 1,004 |
| Jul 3 | July 4 promo (floatingdocksandlifts.com) | All Leads and Potentials | 498 |
| Jul 26 | Quote follow-up, broad | Quote abandoners, no order since | 1,279 |
| Jul 26 | Quote follow-up, recent window | Quotes 30 to 90 days old | 67 |
| Jul 26 | Repeat customer check-in, cold | Past customers, no recent order | 418 |
| Jul 26 | Repeat customer check-in, reorder window | Past customers in reorder range | 182 |
| Jul 26 | Repeat customer check-in, warm | Recently engaged customers | 26 |
| Jul 27 | Marina sequence, monthly step | 216 marinas | 216 |
From your annual plan. Design sits with WayPost unless noted; every one sends from you rather than from us, so a rep who has just spoken to someone is not contradicted by a promo.
| When | Send | Audience | SMS | Sends from |
|---|---|---|---|---|
| Aug 1 5 and 2 days before |
Back to School, Back to the Dock Save on leftover inventory. Same shape as last year. |
All Leads and Potentials | Danielle | |
| Mid August carried over from July |
Are you still interested? Yes, no, maybe. Clean-up send: locks in orders and lets the unqualified opt out. |
All Leads and Potentials | Yes | Matt |
| Sep 1 14, 10 and 5 days before |
Labor Day Sale Get your dock by Labor Day. Save on leftover inventory. |
All Leads and Potentials | Yes | Matt |
| Oct 1 first of the month |
October newsletter Ambassador and dealer promo, parts specials. |
All Sales Orders, Apollo Leads, Potential Dealer Leads | Matt | |
| Oct 23 5 and 2 days before |
Fort Lauderdale International Boat Show Oct 28 to Nov 1. Commercial and residential. Contact Mike for an appointment. |
All Leads and Apollo businesses, nationwide and international | Matt |
These are not scheduled. They fire per contact from that contact's own behaviour, and the caps below stop them colliding with anything above. Full detail on the lifecycle map.
| Program | Fires when |
|---|---|
| Marina sequence | Monthly rhythm, 21 to 28 day gaps, 511 marinas |
| Welcome, per rep | A lead is created |
| SMS welcome drip | A lead is created with SMS opt-in |
| Product nurture | A lead is added to a product list |
| Abandoned cart recovery | A Shopify cart is abandoned |
| Apollo cold sequences | Per rep, by territory |